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Search Engine Optimization

Website SEO & Online Marketing Resolutions 2015

SEO Resolutions That You Must Make For 2015

If a successful web presence is what you seek in the following year, then you need to spend some time and energy on your SEO. Have you devised some new SEO strategies to work in 2015? Have you set some SEO resolutions for the year? If not, then you can still do that. Like other New Year resolutions, it is crucial to adopt some resolutions for your SEO too so that your website perform well throughout the year. Here are some resolutions that you as a website owner or a marketer must make in 2015.

Contribute At Least a Blog Every Week

Good quality content is the backbone of any website. To make your website rank high and attract more visitors, you need to actively produce content and have an upper edge over your competitors. Like every page on your website, your each blog post should rank in SERPs. By using different key words in each blog, you can target a variety of visitors and reach a broader audience. By linking and sharing updates on different websites, you can divert the traffic to your website over the time and build a significant authority. Although it is not possible to convert your website into a content marketing machine; however, by contributing a blog post every week you can start promoting your website. So this year, commit yourself to write or add at least a blog per week to your site.

Be More Socially Involved and Active

Merely writing content will not help you this year. As more and more people are hooked to social media, you need to promote your link on your social networks. Although social signals cannot totally replace the traditional links; however, they are an important SEO tools that will help you popularize your website among your potential clients. This is a cheap and the best way to reach your audience and remain in their sight. You can also promote other people’s content or any informative articles that can get the traffic to your site. Once you are on social network share ideas and opinions and get involved. Do not be afraid of asking questions and answering queries. Initiate interesting talks and involve some industry leaders. By being active, you will build up your brand and make your website more authoritative.

Earn Quality Links

With the changing Google policies and latest updates in Penguin, it is clear that quick and easy links will not solve any purpose any more. The junk links harm a website more than benefiting it. Penguin is constantly looking for websites that spam and use black hat tactics to build unnatural links. They not only block such websites, but also impose manual or algorithmic penalty. Make sure that you are not giving Google any reason to doubt the integrity of your SEO program. In 2015, focus on earning quality links by adding genuine and original content that people can link to get involved in your industry. Create new partnerships and sponsor some events. This will help you earn some quality links to drive the traffic to your website.

Stay Informed About the Latest in SEO

You need not be an expert in SEO; however, being in the field, you need to keep yourself abreast of all the latest changes in the field. Technology is changing fast and to remain up front, you need to be aware of the latest updates. Stay connected with a top-notch SEO site such as ollweb to learn about the latest in the field and in what ways these changes will affect your personal SEO objectives. Keeping in touch with the latest information will help you reap more benefits in future.

Categories
Search Engine Optimization Website Design

Secret On-Page SEO Essentials

On Page SEO Essentials

When you’re pointing in a particular keyword , there are some things you must do to fully optimize your page for a keyword. We’ll start with the basic rules:

• Target only 1 keyword for per page
• Target up to 3 or 4 long tail keywords for per page

What are long tail keywords?

Long tail keywords are those keywords with usually 3+ words in them. “SEO” is a very vast, short tail keyword. There are a many of the categories that branch from “SEO”. “On Page SEO Tutorial” is a very specific, long tail keyword. When someone is seeking “On Page SEO Tutorial” they are most likely looking for exactly that.
Since long tail keywords are particular, this makes them very valuable. Once you see a keyword you want to target, it’s very good to see a few long tail’s go along with it. I will write a detailed guide on keyword research another time.

Ok.. What else?

Set main keyword as an h1 header

Not only do search engines look for your headers to know what your page is about – people do too. Having your primary keyword in your biggest header tells your readers and search engine spiders what your page is all about! When you use headers, it makes your content so much clearer to understand.

• Try to make your keywords the first word(s) in the header
• Only have one h1 header on each page

 

Include your long tail keywords in h2′s or h3′s

Just like your main keyword, include your long tail keywords – better yet, sub topics – in your article. This allows people to skim your article for exactly what they are examining for. This article is turning into a writing lesson too.

An image named after, and ALT-tagged as your main keyword is a must
Images in articles do not only add visual appeal to readers.. They are free keyword stuffers! If you’re using WordPress , use the featured image option. Image name after your-main-keyword .JPEG and set the title and ALT tags to the same keyword.

In case you didn’t know, Google’s spiders are not using Chrome. Use a text browser that reads plain text which includes at the tags in images.

Keyword densities

So do you want a page to rank high in Google’s search results for a particular keyword? Simply copy and paste the keyword into the article until there’s 300 of them – NO! It’s not 1998 anymore, that tactic is older than Starcraft.
Arguably the “money spot” for keyword density is between 2.5% and 4%. You can use a website like WordCounter to help you understand just how many times you need to repeat that keyword.

Use the main keyword in your page title

When you choose the title of your page, try to best to have your primary keyword as close to the beginning of the title as you can. When your page display in a search result, it will be clear what your page about. This is important for search engines and readers know what your page about!

Include the keyword in the page URL

Once again we are going to stuff our keyword into another tight place that will highly benefit search results. Assuming that you are using WordPress, edit your web page URL to contain the keyword. Naturally the URL mirrors your page title if you have the basic permalink structure set up properly. If you don’t know how to do this, check out WordPress’s guide .

Yes, it’s really very simple

There’s really not much to it . WordPress doesn’t come out of the box with nice SEO options, so I greatly recommend downloading and installing WordPress SEO.

Categories
Search Engine Optimization Website Design

Tips For Choosing The Right Domain Name

Things to Consider while Choosing the Most Suitable Domain Name for your Business

If you have finally decided to have a business website, then the first thing that you need to do is select an appropriate domain name for your website. A domain is your address on the internet that informs the world about your location. This is the name, which people will recognize online; therefore, it needs to be carefully selected. A domain name really makes a difference and is an effective part of your branding strategy. Deciding a business identity can be a challenging task that needs you to know certain things about choosing the best domain name.

Choose a relevant name

Your domain name is your identity online, it is your signature, and you will be mentioning it everywhere including your business cards. This is probably the first thing that people will notice about you on the Google. Think of all the possible keywords that best explain your business and are relevant. Choosing a domain name that is based on your business name or something that is closely related can give you an upper edge.

Keep it Simple and Easy to remember

Often websites only display around twenty and thirty characters of the address; therefore, keeping the domain name short and simple is the best idea. Having a simple name will avoid any spelling errors and other confusions. It is a fact that small and meaningful names are easy to remember and people tend to forget tough names or complicated words. You would definitely want your full name to display in listings; therefore, choose a short domain name. Every website owner likes to be tracked easily. You would never want your client to go to your competitor because of a wrong domain name. Keep your domain name easy to read. Experts always suggest website owners to choose easy to remember names and avoid trendy names.

Avoid Confusing names

Avoid using names that can be spelt in more than two ways and create confusion. It is recommended that you should not use confusing characters such as 1 and I, 0 and O, as they almost look similar. Avoid use of hyphens unless necessary. While choosing a name that has combining words, make sure that they are not difficult to interpret.

Target your Local Market

If you want to focus on your local market, then you must consider including the name of city or region in your domain name, as often people search by their city or area. This helps them find more relevant websites.
Choose appropriate extension for your domain name

If your business is catering to the needs of a specific country, then you should register it for that country domain, for instance, for creating an Australia based website that serves Australian clients, you can register within Australia, .au domains. This will greatly help your business, as it will build up your credibility. If you want to deal internationally, then choose .com, .org, or .net for your domain name. To ensure that no one else has a version of your name, you can buy a multiple versions of the domain.

Avoid copyright conflicts

While choosing a domain name research thoroughly so that you do not take up a name that is already copyrighted or trademarked by any other business, otherwise, you will get involved in legal tussles and this will lead to wastage of time and money.
By using these tips, you will not only get an appropriate name for your website, but also promote it in the right direction.