Things to Consider while Choosing the Most Suitable Domain Name for your Business
If you have finally decided to have a business website, then the first thing that you need to do is select an appropriate domain name for your website. A domain is your address on the internet that informs the world about your location. This is the name, which people will recognize online; therefore, it needs to be carefully selected. A domain name really makes a difference and is an effective part of your branding strategy. Deciding a business identity can be a challenging task that needs you to know certain things about choosing the best domain name.
Choose a relevant name
Your domain name is your identity online, it is your signature, and you will be mentioning it everywhere including your business cards. This is probably the first thing that people will notice about you on the Google. Think of all the possible keywords that best explain your business and are relevant. Choosing a domain name that is based on your business name or something that is closely related can give you an upper edge.
Keep it Simple and Easy to remember
Often websites only display around twenty and thirty characters of the address; therefore, keeping the domain name short and simple is the best idea. Having a simple name will avoid any spelling errors and other confusions. It is a fact that small and meaningful names are easy to remember and people tend to forget tough names or complicated words. You would definitely want your full name to display in listings; therefore, choose a short domain name. Every website owner likes to be tracked easily. You would never want your client to go to your competitor because of a wrong domain name. Keep your domain name easy to read. Experts always suggest website owners to choose easy to remember names and avoid trendy names.
Avoid Confusing names
Avoid using names that can be spelt in more than two ways and create confusion. It is recommended that you should not use confusing characters such as 1 and I, 0 and O, as they almost look similar. Avoid use of hyphens unless necessary. While choosing a name that has combining words, make sure that they are not difficult to interpret.
Target your Local Market
If you want to focus on your local market, then you must consider including the name of city or region in your domain name, as often people search by their city or area. This helps them find more relevant websites.
Choose appropriate extension for your domain name
If your business is catering to the needs of a specific country, then you should register it for that country domain, for instance, for creating an Australia based website that serves Australian clients, you can register within Australia, .au domains. This will greatly help your business, as it will build up your credibility. If you want to deal internationally, then choose .com, .org, or .net for your domain name. To ensure that no one else has a version of your name, you can buy a multiple versions of the domain.
Avoid copyright conflicts
While choosing a domain name research thoroughly so that you do not take up a name that is already copyrighted or trademarked by any other business, otherwise, you will get involved in legal tussles and this will lead to wastage of time and money.
By using these tips, you will not only get an appropriate name for your website, but also promote it in the right direction.